SERVICES

We offer comprehensive Digital Marketing Services that drive our Client's business growth, helping them excel in their industry.

PAID ADVERTISING

Google Ads & Meta Ads

Running ads without a plan is like lighting money on fire. At Thinkbowl Digital Marketing, we bring strategy, creativity, and data together to create campaigns that connect and convert. From pixel-perfect tracking to full-funnel management, we’re here to turn every dollar into real results.

Strategy & Setup. Every great campaign starts with a rock-solid strategy:

  • Audience & competitor research
  • Campaign planning across platforms
  • Pixel and conversion tracking setup (GA4, Meta Pixel, Tag Manager)
  • Funnel design and objective alignment

Campaign Creation. We build ad campaigns that click with your audience:

  • Scroll-stopping ad creatives (static, video, carousel, etc.)
  • Search, Display, Shopping, YouTube (Google)
  • Feed-based and interest-based ads (Meta)
  • Custom audiences, lookalikes, and advanced targeting

Ongoing Optimisation. We’re always testing, learning, and improving:

  • A/B testing of ads, visuals, headlines & CTAs
  • Real-time bid, budget & audience optimisation
  • Search term audits and negative keywords (Google)
  • Performance-based creative refresh cycles (Meta)

Reporting & Insights. We don’t just report metrics, we tell a story:

  • Monthly reports with performance highlights
  • Custom dashboards (Looker Studio, Meta Reporting)
  • KPI tracking: ROAS, CAC, CTR, conversion rates
  • Actionable insights & growth recommendations

Retargeting & Funnel Management. Keep your brand top-of-mind at every touchpoint:

  • Retargeting setup across Google & Meta platforms
  • Warm vs cold audience segmentation
  • Full-funnel ad mapping (awareness to conversion)
  • Integration with email & SMS for seamless follow-up

Budget Management & Scaling. We scale with purpose, not guesswork:

  • Daily/weekly budget adjustments
  • Campaigns structured for scalable performance
  • ROAS-focused scaling strategies
  • Spend reallocation based on live performance data

EMAIL MARKETING

Database Management

Email is more than just a channel, it’s a direct line to your most valuable customers. At Thinkbowl Digital Marketing, we craft high-converting email strategies that nurture, convert, and retain. Whether you're building a list, launching a campaign, or scaling automations, we’ve got you covered.

Strategy & Planning. We start with a deep understanding of your brand and audience:

  • Audience segmentation & customer journey mapping
  • Campaign planning aligned with promotions & product launches
  • Tone-of-voice alignment with your brand personality
  • Opt-in strategy and lead magnet consultation

Email Design & Copywriting. Creative that speaks to your audience and drives action:

  • Custom-designed email templates (mobile-optimised)
  • On-brand visuals, layouts, and interactive elements
  • Persuasive copywriting with clear calls to action
  • A/B testing of subject lines, content, and send times

Automation & Flows. Save time and boost ROI with smart automation:

  • Welcome series, abandoned cart, post-purchase, and re-engagement flows
  • Behaviour-based triggers and personalised journeys
  • Integration with eCommerce platforms (Shopify, WooCommerce, etc.)
  • Flow performance monitoring and optimisation

List Growth & Management. We help you grow and nurture a healthy, engaged list:

  • Signup form design and placement strategy
  • GDPR & CAN-SPAM compliance setup
  • List hygiene, segmentation, and engagement tracking
  • Subscriber reactivation and win-back campaigns

Performance Tracking & Optimisation. We’re always optimising for better performance:

  • Monthly performance reports (open rate, CTR, revenue per email, etc.)
  • Split testing and data-backed recommendations
  • Deliverability audits and improvements
  • Campaign calendar planning and reporting

Want to turn email into your top revenue channel?

WEBSITE DESIGN

FOR MAX GROWTH

Your website should feel like home for your brand, and be a launchpad for your future growth. We combine strategic design, on-brand storytelling, and flexible builds that grow with your business, making sure your site doesn’t just look great — it works hard for you, too. 

We Design with Strategy First. Your website isn’t just a digital brochure, it’s your best salesperson. We combine beautiful design with smart structure to convert visitors into customers.

We Keep It On-Brand. We learn your business' tone, style, and visual identity, and we’ll make sure your site reflects that at every click.

We Build for Growth . Whether you need a sleek brochure site or a conversion-focused landing page, we design with flexibility, SEO, and long-term growth in mind.

Let’s create a website that feels like home to your brand — and a funnel for your future growth.

MORE THAN MARKETING

WE'VE GOT YOU COVERED

At Thinkbowl Digital Marketing, we don’t just manage your ads or emails — we immerse ourselves in your brand, your goals, and your ideal customer. That insight doesn’t stop at marketing. It opens the door to smarter, more strategic business growth.

We Know Your Brand . After working closely on your voice, visuals, and positioning, we can help ensure every new initiative — from partnerships to product launches — aligns with your identity and mission.

We Think Holistically. From marketing funnels to customer retention, we look at the big picture. Need help with pricing strategy, product-market fit, or customer experience? We’re in your corner.

We Move With You. As your marketing evolves, so does your business. We’re here to collaborate on your next stage of growth — not just promote it.

Let’s turn insights into action. Ask us how we can support your business development goals — from growth strategy to customer experience planning.

FREQUENTLY ASKED QUESTIONS
What are your marketing specialties?

We have a combined 30 years of experience across all marketing facets: paid advertising, email marketing, business development & strategy, social media, and website design. We have clients across a wide variety of industries, including tourism, construction, e-commerce, health & wellness, finance, and more. Our genius zone is working with small to mid-size organisations to grow their market, broaden their customer base, and realise their sales potential!

How do I determine my marketing budget?

For small to medium sized businesses, we recommend a minimum weekly investment of $250 - this is far less than the cost of print or billboard advertising. We'll work with you to identify and prioritise your business goals, and make budget recommendations to optimise your spend on specific marketing channels. We're also open to quoting for specific marketing campaigns and projects.

You pay your marketing team to create content, which they may post on Instagram, for example. When you are paying your team to create content AND you are paying Facebook or Instagram or LinkedIn platforms as well, this is an example of 'paid advertising'. Another example is Google Ads.

As digital marketers, we rigorously analyse marketing results on the daily, in order optimise ongoing campaigns. Depending on the scope of our work, we'll provide weekly, monthly, or quarterly reports. We pride ourselves on transparency and...

When can I expect to see results? 

Digital marketing isn't a switch that you can turn on to instantly get results. On average, it takes 2-3 months for digital marketing to begin showing consistent results. Around this mark, you can expect increased leads, industry attention and hard metrics (open rates, click through rates etc) to show the effects of the marketing.

I've been burned before! How do I know it won't happen again? 

It's cliche, but we actually care. The first thing we do is audit the marketing you have already implemented. Then we pull everything right back and test one marketing platform at a time until we see at least 50% ROI. This now becomes our benchmark for each marketing service we bring in, and above it. If it doesn't perform, it goes! In short, many agencies prescribe all of the things - it gets expensive, and difficult to gauge true effectiveness. We add one marketing technique at a time until it proves its success.  Our expertise lies in strategy with over 30 years of experience. We become obsessed with  your ideal customer. No time or money is wasted on missing the mark.

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